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Thursday, September 5 • 5:05pm - 5:10pm
10-Day Handwashing Challenge: A Digital Tool for Habit Formation in a Low-Income Context

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Every1Mobile’s U Afya programme is a digital community for young mothers and prospective mothers in low-income areas of Nairobi to learn, share and connect on a variety of topics related to health, nutrition, hygiene and motherhood.

In an effort to leverage the technology that our target audience possesses, Every1Mobile created the U Afya 10-Day Handwashing Challenge - a mobile habit-tracking solution optimised for the most basic web-enabled feature phone.

The technology leveraged self-reported actions, where users were required to perform a daily activity, then complete a single-question survey to log their challenge as completed. The challenges varied but were all rooted in the WHO “5 Moments” model.

The habit-tracker adopted the behaviour change approach employed by Unilever and Lifebouy in their “Way of Life” campaign, namely Awareness, Commitment, Reinforcement and Reward.


Priya Kathpal

Business Development, Every1Mobile
Priya Kathpal leads US government-funded (USG) business development for Every1Mobile, an international development digital and mobile solutions firm. She is responsible for developing and delivering Every1Mobile’s expansion strategy into the USG market and building relationships... Read More →

Thursday September 5, 2019 5:05pm - 5:10pm EDT
Academy Hall FHI 360 Conference Center, 1825 Connecticut Ave, 8th Floor, Washington, DC
  Tech and Traditional MERL, Lightning Talk
  • session type Plenary Talk