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Friday, September 6 • 10:00am - 11:00am
Engaging for responsible change in a connected world: Good practices for measuring SBCC impact

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As more and more people across the globe access mobile phones and the Internet, Social and Behavior Change Communication (SBCC) are becoming increasingly digitized. New digital tools are expanding ecosystem- and transmedia-based approaches to offer deeper, more holistic and effective ways of engaging audiences. Join us for an in-depth discussion about how digital advances are changing evaluation approaches to SBCC and what practices are being trialed and adopted in the creation of responsible digital SBCC programs.

Materials:
Digital SBCC Report (March 2019) written by Linda Raftree for iMedia Associates and The Gates Foundation
Speakers
avatar for Yvonne MacPherson

Yvonne MacPherson

U.S. Director / Affiliate Fellow, BBC Media Action / Harvard Berkman Klein Center
Yvonne MacPherson is the U.S. Director of BBC Media Action, the international NGO of the BBC created to use media and communication for development, and an affiliate fellow at the Berkman Klein Center for Internet and Society at Harvard University. As US Director she leads the relationship... Read More →
avatar for Khwezi Magwaza

Khwezi Magwaza

Editorial Consultant, Independent
Khwezi is a digital creative from Johannesburg South Africa, now based in New York. As a writer and digital, radio and television producer she has worked with Primedia Broadcasting, Africa.com, BET News, Ebony.com and Essence.com. Most recently she was the content lead at Girl Effect... Read More →
avatar for Linda Raftree

Linda Raftree

Organizer & Independent Consultant, MERL Tech
Linda Raftree supports strategy, program design, research, and technology in international development initiatives. She co-founded MERLTech in 2014 and also works as an independent consultant. Linda advises Girl Effect on digital safety, security and privacy and supports the organization... Read More →

Friday September 6, 2019 10:00am - 11:00am EDT
Angle FHI 360 Conference Center, 1825 Connecticut Ave, 8th Floor, Washington, DC
  Emerging Approaches, 1 Hour Break Out

Attendees (21)